CLIENT:
DENNER
CAMPAIGN:
IP SUISSE CAMPAIGN
TITLE:
SUSTAINABILITY IS NO LONGER A LUXURY.
It believes that sustainable product can be expensive.
Denner, a discounter local grocery store, wanted to create a campaign that show that their sustainable products are actually affordable for everyone.
That’s why we create « Sustainability is no longer a luxury thanks to Denner. » An entertaining spot in which sustainable products are treated like rare luxury goods. At least by all the protagonists who don't shop at Denner.
