CLIENT:
PRO JUVENTUTE
CAMPAIGN:
TEENAGER CAMPAIGN
TITLE:
I’M NOT OKAY
Pro Juventute is a NGO’s helps kids, teenagers and parents to deal with their problems, no matter what they are.
We were asked to create a print campaign for the parents and a Tik Tok campaign for the teenagers, to be able to get the closest to our target groups.
For the parents we’ve decided to talk about what they know and the comparison they could have made between the happy child they were used to see to the depressed teenagers they have in front of them, reminding them, this is still their little baby inside, that just need their help.
For the Teenagers we wanted to talk about what they know, social media, behind the truth. We created fake Tik Tok video that doesn’t end like on fake life Tik Tok but that ends like the real life. We had as topic « Violence », « Bullying », and « Problems at home ». #imnotokay
